THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs.

Gaming1 is accelerating its AI adoption journey. To support this transformation, we are looking for an AI Enablement & Coach to join our Learning & Transformation team. This role is central to our ambition of building a truly AI-literate organisation — one where every employee can confidently and responsibly leverage AI tools in their daily work.

YOUR ROLE

As AI Coach, you will help Gaming1 employees across all departments — from operations and marketing to tech and customer support — integrate AI productivity tools into their daily work with confidence and efficiency. You report to the AI & Automation Business Transformation Lead and act as the internal champion who meets people where they are, turning generic AI awareness into real, measurable behaviour change.

Key Responsibilities :

• Deliver 1-on-1 coaching sessions tailored to individual roles and workflows, helping employees apply AI tools directly to their real tasks.
• Design and facilitate team workshops (2–3 hours) covering hands-on use of approved AI tools
  (Claude, ChatGPT, and others) and advanced prompting techniques.
• Identify and document high-impact AI use cases at team level, accelerating business value beyond
  individual adoption.
• Onboard employees onto new AI tools and guide them through prompt engineering, skills configuration, and GPT customisation.
• Build and maintain a shared internal knowledge base of prompts, tutorials, guidelines, and validated use cases.
• Introduce and animate a peer champion network — recruiting and supporting one AI ambassador per team.
• Publish regular AI tips and best-practice communications (e.g. monthly newsletter) to sustain engagement across the organisation.
• Coach teams on responsible token consumption and identify opportunities to reduce waste.
• Contribute to quarterly AI maturity assessments and document ROI examples (time saved, tasks automated, adoption rates) to support the business case for further investment.

Governance & Responsible AI

The AI Coach plays a key role in reinforcing responsible AI usage across the organisation:

• Communicate clear guidelines on which AI tools are approved for internal use.
• Ensure employees understand data confidentiality rules when interacting with AI tools.
• Promote a critical mindset — encourage teams to verify AI outputs and never blindly trust generated content.
• Flag and escalate any misuse or unexpected AI-related risks to IT and Legal.

YOUR PROFILE

• Practitioner-level experience with modern AI tools — especially LLMs such as Claude, ChatGPT, and similar platforms. You don't just know the theory; you use these tools daily.
• Proven ability to design and deliver engaging training sessions (1-on-1 and group workshops) for diverse, non-technical audiences.
• Strong communication skills — you can explain complex AI concepts in simple, actionable terms.
• A change-management mindset: you understand that tool adoption is a people challenge, not just a tech one.
• Naturally curious and a self-learner — you stay ahead of a fast-moving field and bring new insights back to the team.
• Experience identifying and documenting business use cases that translate AI capability into tangible productivity gains.
• Familiarity with prompt engineering, AI connectors, and tool customisation (skills, GPTs) is a strong plus.
• Fluent in English and French — both languages are mandatory.

WHAT WE OFFER

As well as having a unique experience - centered around our values of pleasure, team spirit, performance, boldness and integrity - alongside 1.600 employees around the world, we offer:

• the opportunity to contribute to the international development of a family company from Liège
• the chance to take part in a human and entrepreneurial adventure within a solid group
• a friendly work environment that is adapted to reaching optimal performance
• leadership by talents, values, trust and autonomy
• the opportunity to progress and specialize with our internal mobility system
• a competitive salary package with several perks
• the possibility to work remotely up to 50% for a good work-life balance 

THE INTERVIEW PROCESS